IT & Software

Website Optimization & UX Basics

Build practical skills in website optimization and UX fundamentals to improve user engagement, landing page performance, and conversions.

1 DayEnglish🎓 Course Completion Certificate
ClassroomIn-House
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Website Optimization & UX Basics

1 Day ·

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Overview

This workshop builds practical skills in creating high-converting landing pages and applying UX fundamentals to improve user engagement. Participants learn how layout, messaging, visual hierarchy, call-to-action placement, and content clarity influence user behavior.

The course focuses on simple, repeatable techniques that help users move smoothly toward desired actions. Participants will explore practical approaches to improve website usability, clarity, engagement, and conversion performance.

By the end of the session, participants will be able to design or evaluate landing pages with confidence and make data-driven optimization improvements.

What You'll Learn

Practical, workplace-ready skills you can apply immediately.

Understand what drives conversions on landing pages
Apply UX principles to improve usability and clarity
Create layouts that guide visitors toward key actions
Write persuasive and user-centered web content
Analyze user behavior to identify improvement areas
Build a practical landing page optimization plan

Course Modules

Structured learning combining instructor-led sessions, discussions, and hands-on activities.

01

Module 1: Foundations of Website Conversion

What makes a website or landing page convert Understanding user intent and motivation Key elements of conversion-focused web design Icebreaker Activity
02

Module 2: Structuring a High-Converting Landing Page

Layout patterns that guide user attention Crafting headings, value messages, and call-to-actions Reducing noise and friction Activity
03

Module 3: UX Communication & Messaging Flow

Writing clear, persuasive, user-centered content How visual hierarchy influences decision-making Designing intuitive reading and scrolling paths Role Play
04

Module 4: Interaction Behavior & Engagement Triggers

Understanding how users scan and click Use of contrast, spacing, and white space Creating trust with social proof and visual cues Case Study
05

Module 5: Improving Conversions with Testing & Feedback

Simple usability testing techniques Heatmaps, scroll maps, and behavior recordings (non-technical) Reading analytics signals and making small improvements Simulation
06

Module 6: UX Principles for Long-Term Website Growth

Accessibility, readability, and inclusive design Mobile-first and responsive layout considerations Reducing cognitive load and user effort Group Brainstorm Activity
07

Module 7: Landing Page Optimization Action Plan

Creating your personal optimization checklist Prioritizing improvements for quick wins Tracking performance metrics over time Action Plan Review

Who Should Attend

Digital MarketersWeb Designers & Content CreatorsEntrepreneurs & Small Business OwnersMarketing Teams & Brand ManagersAnyone improving website performance

Prerequisites

The course is designed for beginners and professionals alike.

Materials

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Website Optimization & UX Basics

Join professionals across Australia building practical, workplace-ready skills through expert-led training.

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