IT & Software

Generative AI for Creative Design & Digital Marketing

Master Generative AI to create engaging content, professional visuals, and high-impact marketing campaigns with confidence.

1 Full Day (8 Hours)All LevelsEnglish🎓 Course Completion Certificate
ClassroomIn-HouseVirtual Live
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Generative AI for Creative Design & Digital Marketing

1 Full Day (8 Hours) · All Levels

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Overview

Generative AI is rapidly changing the way organizations create content, build brands, and engage customers. This practical workshop equips professionals with the knowledge and confidence to use AI responsibly while preserving creativity and strategic thinking.

Led by an experienced trainer, the program combines industry best practices, practical frameworks, case studies, and hands-on activities to help professionals improve marketing effectiveness, increase productivity, and create high-quality content with greater speed and consistency.

Every topic is designed to provide practical workplace value that can be implemented immediately after the training.

What You'll Learn

Practical, workplace-ready skills you can apply immediately.

Understand Generative AI concepts for marketing and design
Create AI-assisted content and visual assets
Apply prompt engineering for better creative results
Plan AI-enabled marketing campaigns
Improve productivity using AI workflows
Adopt AI responsibly in business
Develop an AI action plan for the workplace

Course Modules

Structured learning combining instructor-led sessions, discussions, and hands-on activities.

01

Module 1 | Generative AI Fundamentals for Marketing & Design

Understanding Generative AI and business applications AI trends influencing marketing and creativity Responsible and ethical AI usage Icebreaker
02

Module 2 | AI-Powered Content Creation

Creating marketing copy and blogs Developing social media and email content Improving content quality with prompts Hands-On Activity
03

Module 3 | AI for Creative Design & Visual Branding

Generating marketing visuals Maintaining brand consistency Creating presentations and promotional assets Role Play
04

Module 4 | AI for Digital Marketing Campaigns

Planning AI-assisted campaigns Personalizing customer communication Using AI insights to improve performance Case Study
05

Module 5 | Prompt Engineering for Marketing Professionals

Writing effective prompts Refining prompts for better outputs Building reusable prompt templates Simulation
06

Module 6 | AI Productivity for Marketing Teams

Automating repetitive tasks Accelerating research and planning Improving collaboration Group Discussion
07

Module 7 | Building an AI-Enabled Marketing Strategy

Identifying AI opportunities Developing an AI adoption roadmap Measuring business value Workshop Exercise

Who Should Attend

Marketing ManagersDigital Marketing ProfessionalsBrand ManagersGraphic DesignersContent CreatorsSocial Media ManagersBusiness OwnersEntrepreneursCreative Agencies

Prerequisites

No prior AI knowledge is required. This workshop is designed for marketing, design, and business professionals who want to leverage Generative AI in their daily work.

Materials

Workshop materials, practical exercises, case studies, prompt engineering resources, AI implementation frameworks, and a Course Completion Certificate.

Ready to get started?

Generative AI for Creative Design & Digital Marketing

Join professionals across Australia building practical, workplace-ready skills through expert-led training.

Enquire NowBrowse All Courses